Last week, I wrote a post about growing your blog in a saturated niche. After the response to that post, I decided to follow up and dig a bit deeper. Now that you have unique content on your site, how can you spread the word about your awesome site?
Read Other Blogs
One of the best ways to gain readers is to be a reader. I’m not saying you should spend hours a day reading blog posts, but you should make time to visit other blogs each day. And the best part? They don’t have to be book blogs or authors’ blogs. If you are a mom, connect with other moms. Love to cook? Head over to Pinterest! Rather than simply repinning a great recipe, click on the pin to visit the original blog post.
How does this help? Well, if you read and then leave a thoughtful comment (seriously, don’t just say, “Hey, great post!”), others may read what you had to say and click on your information, which will eventually bring them to your site where they can look around. The author of the blog may reciprocate and visit your blog. And most importantly, when you’re interacting, you’re developing relationships online, and that’s key to the success of a blog.
Backlink Within Your Site
Okay, so you if you read the other post, you know I’m all about unique content… so, let’s say you took part in a blog tour months ago and you reviewed a book. You can re-purpose that content. Contact the author, ask them for something short, sweet, and specific to post on your blog, and then link back to your review. The link in the first paragraph is an example of a backlink.
Find Blog Hops to Join
Wordless Wednesday is an example of a blog hop, and it’s probably the easiest one there is out there. You post a picture as your blog post. That’s it! Then you link up and visit some of the other hop participants. Can’t find a hop you want to participate in? Create your own and invite your friends to join in! There are sites out there that make it super simple to add a blog roll to your post, so all you have to do is the original post and spread the word. When other blogs join, they simply add their link. You can even do this with friends.
The big thing about hops is that you need to remember to visit other sites, not just drop your link and run. Typically, I will add my link, click on the five above me, and visit them. Then, if I have time later in the day, I’ll go back and visit some more. And again, when you visit, make sure you interact with your fellow bloggers.
These are just a few ways you can work to grow your blog without using Facebook. I don’t think the powers that be are ever going to make it easier for bloggers to gain traction on their platform, so it’s imperative to find other ways to succeed.